Well-cut coats, soft knitwear and dresses that still look right after a season had become something you pay £300 or £400 for, and much of that goes on a famous label. So we opened a small studio of our own in London and chose the collection piece by piece, at the fairest price we can manage.

We're new, and we're still learning. If something isn't right, tell us and we'll put it right. Read our story